Modern patients demand control over their whitening options. Offer professional in-practice, take-home, and touch-up solutions to meet their needs and boost practice growth.
The explosion of consumer choice has reverberated in many areas of dentistry, especially in cosmetic dentistry and, more specifically, professional tooth whitening.
Unlike other more invasive treatments, professional tooth whitening is where patients can transform into ‘consumers’ and have the freedom to use their own knowledge and lifestyle demands to ultimately choose the type of whitening that best suits their desires.
The most popular first step when purchasing any goods or service today is online research, so clinicians must expect that some patients will come to their consultation armed with the information they’ve picked up online as an initial idea of what they want to go for.
Suddenly, the patient appears to be fully controlled regarding tooth whitening options. They want their teeth white and bright, and they want them now! But this should be fine for clinicians when they can offer patients three key options: in-practice whitening, take-home whitening, and quick-fix brush-on options—all within one reliable system.
In-practice whitening
In-practice whitening treatment, applied in the dentist’s chair by a qualified dental professional, can achieve more immediate, visible results. In accordance with current EU regulations, Pola Rapid contains only 6% hydrogen peroxide. Still, its high pH produces a faster release of active oxygen and free radicals, which means it is effective in just 45 minutes and can be used with or without a bleaching light.
Day or night take-home whitening
Known for their efficacy and longevity, professionally dispensed take-home whitening treatments are becoming increasingly popular. Depending on the patient’s preference, whitening agents can be applied for as little as 30 minutes daily or for longer periods at night. They are available in various strengths and applications.
Brush on touch-ups
Busy patients will appreciate the convenience and speed of on-the-go whitening. Ideal as a touch-up whitener after or in between other whitening treatments, Pola Luminate is a 6% hydrogen peroxide, low viscosity, fast-drying gel that can be applied twice a day for 30 minutes without needing a tray.
Today’s ‘consumers’ want to be in control of their whitening treatment, but fortunately, clinicians now have a wide variety of treatment options to offer them. Professional tooth whitening systems such as Pola provide an appropriate option for every patient, and they are supported with free customised marketing materials to help with the treatment selection process. Give your patients the choice and watch your whitening business grow from strength to strength.