Linda Greenwall looks at a new advanced at-home whitening system with LED technology
When it comes to the provision of cosmetic treatment such as tooth whitening, your patients are putting their trust in you to provide the most advanced, reliable and proven products on the market. That’s why the time and research you put into choosing the right system is so important.
A recent survey[i] of dental professionals has shed new light on many aspects of the provision of tooth whitening. When asked about their key criteria for a whitening system it found that the ‘quality, durability, ease of use and aesthetics’ are all top priorities.
The majority (35%) selected ‘quality of aesthetic results’ as the most popular reason for choosing their current whitening brand.
With this survey in mind, here are six key criteria to consider when deciding which teeth whitening system is best for your practice and your patients.
1. Consistently aesthetic
This has to be the most important factor. Your patients will be the ultimate judge of their whitening treatment, and they will decide the final appearance of their teeth. Therefore, the options you offer them must be consistently effective and able to achieve the desired effect reliably with long-lasting results.
2. Convenience
For a treatment to be successful, it also needs to fit into your patients’ lifestyles. If it doesn’t, there’s a good chance they will abandon it before the prescribed course ends. That’s why offering a wide choice of whitening solutions that include take-home day and night options and fast in-practice whitening and on-the-go touch-ups is essential.
3. Safety
With EU regulations limiting the concentration of hydrogen peroxide to 6% and carbamide peroxide to 16%, UK dental professionals, therefore, require a whitening system that offers a range of strengths within those limits.
4. Affordability
Survey respondents indicated that price was the second most important criterion for choosing a whitening system. As is often the case, the more popular and advanced systems can come at a higher cost, but that doesn’t mean they’re not affordable. From a business perspective, whitening must be a sustainable and profitable treatment offering to build trust in your practice.
5. Marketability
When explaining why the clinicians used their existing whitening brand in the survey, ‘marketing support’ was the second most popular reason. Busy practices often have little time for marketing with all the other demands of running a practice.
At SDI, we provide a ready-made set of free customisable Pola marketing materials such as posters, leaflets and consent forms, which makes it far easier to inform your patients about the benefits of professional, safe whitening and encourage them to book a consultation.
6. Training and support
We offer team training on Pola whitening via a CPD ‘Lunch & Learn’. This ensures you can safely prescribe and provide treatment and that your whole team will be confident in selling it responsibly to your patients.
Offering this increasingly popular treatment to your patients opens up a new and potentially lucrative income stream for your practice. Use these criteria to decide which teeth whitening treatment is best for your practice and watch your whitening business grow from strength to strength.
Book a Lunch & Learn or contact us now to learn more about the support you can get from a professional teeth whitening system that has a solution to suit all your patient’s needs.
[i] The Dental Survey – Tooth Whitening 2018